More
than 800 million people are using facebook everyday for different proposes.
They either use facebook for content and information sharing or networking. It
is the largest platform which connects you with your family and friends. Meanwhile
it also allows you to put your business online to show the real people. Using
the facebook, you can find your friends, colleagues and prospects to your
network or for your business. So let have a look on facebook elements and see
that how we can get benefits from them.
Facbook’s New
Timeline:
Facebook
has introduced its new UI, called Timeline. It gives users;
- Scrapbook Style which will let you display snapshots of your business/brand. It also gives you ability to display or share news or story about your company’s milestone.
- Comments and likes on fan pages appear in user’s facebook timeline. These give you and others, ability to share your views on a story or milestone.
- Live Stream shows you the latest activities of your friends.
- Ticker helps you to like a page without leaving your newsfeed.
- Timeline give you ability to show your brand or identity in a large cover photo which is shown above the profile so that you can capture the eye of customer in a better way.
When
you start facebook marketing, you can use 2 metrics to measure your success. 1st
one is “Your Engagement Rate” and 2nd one is “People Talking About”.
Engagement Rate:
It
is determined by dividing the total likes and comments by total number of fans.
If your engagement rate is high then it will let you seen more often on
facebook.
People Talking About:
It
measures and shows that how many people are talking about your posts, pages or
your profile. It can be seen under the cover photo of your page in the facebook
insights.
Now
the question is that how can we interact more people to our fan page. So there
are some strategies by which more interactions of people can be got.
Facebook Cover
Photos:
A
cover image spans the entire length of the timeline so you can get the visitor’s
interaction by showing effective message in the cover photo.
Facebook
Promoted Posts:
Facebook
has extended the ability to show your post to your targeted people by paying
some money to facebook. After using promoted post option, your post becomes
like a sponsored post which is shown on your friend’s newsfeed and also their
friend’s news feeds. Hence you can get a better interaction to your post.
Meanwhile you can also target audience according to their groups (sex, age) and
locations or relations. However your content must be unique. You can use the
following content for promotes posts;
- Unique Photos and Videos
- Offers
- Events and News
- Questions
Facebook Ads:
Through
facebook ads, you can get more visitors and fans to your fan page. Remember
that you can get attraction of visitors only if you will have quality content
in your fan page so that you can keep your fans in discussions.
Fabeook Apps:
You
can also capture more fans via making a like page on your welcome page of your
fan page. When a visitor will come to your page, there a welcome message will
appear, asking user to like your page and after liking, he will be moved to the
content of your page. Facebook gives you option to feature up to 12 apps.
With
the using of facebook default apps, you can also build your custom based
applications and through them, you can get popularity overall on the facebook.
